Hola, I'm Sarah Tima
The Rekindled Soul​
Role
Mid-Career Professional and Mother with Pre-Teen Children
Problems
Sarah is experiencing burnout and stress due to the overwhelming demands of her job and family responsibilities, she has an unsustainable routine and is considering a change in her life.
Pains
- Chronic stress and burnout
- Feeling disconnected from herself and her aspirations
- Lack of time for self-care and personal pursuits
- Reduced productivity
- Guilt about prioritizing her own needs
Jobs-To-Be-Done
Sarah wants to rediscover herself, explore entrepreneurial ideas and achieve a better work-life balance to have more quality time with her family.
Motivation
- Desire to be more present and engaged with her children.
- Need to reduce stress and improve her mental and physical health.
- Aspiration to find a career that aligns with her passions and values.
- Wish to embark on a self-discovery journey to redefine her goals and purpose.
Trigger
A recent burnout episode and the realization that her current lifestyle is unsustainable.
Barriers
- Fear of financial instability during a career transition.
Difficulty breaking out of established habits and routines. - Uncertainty about the right career path to pursue.
- Guilt about prioritizing her needs over family and work demands.
- Lack of knowledge about effective self-care and productivity strategies.
Context
Sarah has read about work-life balance and career development but hasn’t taken actionable steps. She is open to holistic coaching and self-discovery programs to guide her transition.